I'm going to go with the "under filter" theory. Try stacking two sheets of the gel. Seriously. There's an old way of looking at color temperature, called "MIRED" that really works well in these situations. MIRED means "millions of reciprocal degrees). Take a color temperature and divide a million by it. That's MIRED. Filters correct color temperature in MIRED. So, calling the flash 5500K, the gel is designed to turn 5500K into 3200K, and you've probably got 2600K lights in the building you're shooting. Now, the difference between 3200K and 2600K doesn't sound like much, it's just 600K, and that get is doing 2300K, converting 5500K into 3200K, right?
1,000,000/5500K = 182 MIRED
1,000,000/3200K = 312 MIRED
So, a gel that converts 5500K to 3200K is -130 MIRED
1,000,000/2600K = 385 MIRED
You need another -73 MIRED to get to where you want to be, the -203 MIRED difference between 5500K and 2600K. The gel didn't even get you 2/3 of the way there.
And, in the real world of gels, the gel makers cheat a little, so the gel you buy to go from 5500K to 3200K probably isn't the actual -130 MIRED you want, it's probably closer to -110 MIRED, and they thing you'll never notice that you got "shorted" 20 MIRED. So you can actually take two sheets of that -110 MIRED gel, stack them on top of each other, and you'll get -220 MIRED, which is only 17 MIRED more than what you needed.
You've already learned the first lesson of light: everyone notices when a fill is too blue. The second lesson is that they seldom notice when a fill is too orange. This is true of almost every area of photography, from portrait to fashion to product to architecture. Double gel the strobes, and I bet you like it, and it will be less "hit or miss" than a taillight.
Taillights don't have MIRED values, they're not "spectral tilt" filters, they're "cutoff filters", and the difference would take me 3 pages to explain...
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