Technical Support wrote:
You are exactly right, it is how many degrees off center. Our stats are for -1f, which is my understanding to be standard. You also must take into consideration the curvature of the distance from the flash head. You cannot set a flash up 10' from a wall, and take measurements along that wall, since the further out you go from center, the farther you get from the light.
Excellent! Thank you, TS. So it's -1 stop (and, yes, I understand the need to keep the radius constant).
Ziv: You're absolutely right. I do think too much sometimes (often). I will take your advice and grab the camera if it ever stops raining here in New York.
Dave F.