First, sorry for the delayed response. I have been out for a week, and our week was somewhat abbreviated due to weather last week, so the "back up" moderator has not been able to fully address everything on the forum as normal (He apparently had an email sent but got stuck in his outbox).
However, anytime there is a puff of smoke, we recommend discontinuing use of the light and having it sent in for repair.
A flash tube would only show a wisp of smoke if there was oil on the tube, or maybe puff if the tube arcs (which would likely require a repair anyway).
Ultimately, the light will need to come to us for repair.
You can visit this page for repair information
http://www.paulcbuff.com/repair.php, and/or you may contact Customer Service at
info@paulcbuff.com for more information.