The BUFF OMNI system ($79.95 including 3 layer accessory diffuser sock - shipping about April 20) is a unique multipurpose 18" diameter reflector system for all BUFF lights – Einstein™, AlienBees™, White Lighting Ultra™ and WLX™, Zap™ and Zeus™
In its raw form, OMNI is a superior long throw reflector that produces an extremely even and powerful 30° pattern producing f32+ @ 10', ISO100 at 640WS for overpowering or augmenting the sun at working distances up to 20' or more, eliminating the "Light in your face" look often necessitated with softboxes and umbrellas, while providing a natural blending of ambient and flash.
For arena basketball and other sports, working distances beyond 60' are practical.
OMNI is designed, unlike most reflectors, such that the rays converge very evenly across the face of the reflector. Thus when the included 3 layer diffusion sock is attached, the result is a perfectly round "softbox" with absolutely even illumination across the face (+/- 1/4 f stop). This is important for achieving beautiful catchlights without hot spots and anomalies in the eyes and on silver and glassware, autos, etc.
The triple diffusion sock spreads the coverage out to a very wide and even 120° circle, and also reduces the output more than a single diffuser so that very close subject placement can be used for moody low key lighting at shallow depth of field.
This configuration will likely be your go-to modifier for most studio lighting from groups to head shots, high key or low key and product shots. Many pros consider the 18" size ideal for specularity control and pop, without the sometimes mushy overly soft effect of softboxes or the hard shadows of smaller reflectors.
Finally, an optional 20° honeycomb grid ($79.95 - estimated ETA May availability) can be used on top of the diffuser, or without the diffuser, for Hollywood lighting and for selective and dramatic moody low key shots.
More info and pictures will be published here and at http://www.PaulCBuff.com
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